Blog

The latest thinking from THIRD EAR on media, culture, trends and business insights.

Diversity

Gatekeepers of the Home: Reaching the Hispanic Mom

At nearly 8 million, Hispanic moms are overrepresented among all US moms and supervise one out of every four US households with children under 18.

Two football helmets
Diversity

Diversity Representation During the Big Game Ads

Super Bowl LV — In a year marked by social justice movements, advertisers still have a ways to go with authentic representation across race, ethnicity and gender.

Advertising During COVID-19
Culture

The Role of Advertising During COVID-19

Uncertain times naturally lead to apprehensive attitudes and behaviors from consumers and companies alike.

Digital Dating
Culture

Digital Dating During a Pandemic

Popular apps such as Bumble and Tinder have shared reports of a double-digit increase in messages sent through their platforms since stay-at-home orders were put in place across America.

Outlook on Gaming
Digital

Outlook on Gaming

With more time being spent at home, there has been a surge in at-home activities, including gaming.

The Mobile QSR Experience & COVID-19
Digital

The Mobile QSR Experience & COVID-19

Last fall, the National Restaurant Association claimed in its Restaurant Industry 2030 Report that “the only constant will be the speed of change and the hyper-competition the restaurant and food service industry will face.”[1]

Intelligence

Promising Future Ahead for the Online Sales of Alcohol

One year ago, online grocery accounted for just 5% of online alcohol sales. However, it was predicted that online grocery could become the most important driver of alcohol sales.[1]

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