Red Stripe – Caribbean Rum Drinks
It's Maad Integrated Campaign
maad
adjective
English translation
awesome
And awesome is what we did. With Red Stripe’s new Caribbean rum drinks at the forefront of the action, this MAAD collab is all about immersing yourself in the spirit of the brand and its tropical flavors. Whether you’re sipping on Red Stripe’s new rum drinks or getting down to the beats, you’re guaranteed to experience what’s real – the culture and the infectious turn-up vibes. Feel the MAAD energy.
We are so proud of this work. This is what happens when the most genuine group of people put consumer, culture and creativity at the heart of everything they do. It’s MAAD.
– Oscar Martinez, Senior Director of Marketing & Innovation at Heineken USA