M&Ms – Crunchy Cookie

Put the cookie in it

What do you do when you’ve been tasked with launching the new M&M’s Crunchy Cookie for a Hispanic Market audience? You find a fun song titled ‘Pongale Galleta’ (Put the cookie in it). Naturally. This idea not only supports M&M’s mission of using the power of fun to include everyone, it also makes the flavor variant humorously obvious. And, given dancing quebradita was central to the idea, we also engaged a Latinx influencer to spread the fun on TikTok. Who doesn’t want to boogie with the M&M’s characters?