THIRD EAR is proud to be partnering with a sister agency in the Omnicom network, Organic on multicultural-led creative and strategy work for El Pollo Loco.
Organic was selected as Brand and Digital AOR (Lead Agency) after a competitive review including 8 agencies. Organic is replacing Vitro, El Pollo Loco’s previous Creative AOR, Organic was El Pollo Loco Digital’s AOR from 2020 to 2021. Organic is partnering with THIRD EAR for rich audience insights and integration with its strategy and creative teams.
The first work is featured here on Ads of the World.
The first assignment, a celebration of “sabor” which means “flavor” in Spanish, breaks on digital on February 23, 2023 and on broadcast on February 27, 2023.